Dads Decoded

OCBC Cards Father’s Day Campaign

Many dads, especially Asian ones, don’t openly express their love to their families.

So when OCBC launched their Father’s Day promos, we took a different approach for the campaign—fronting it not with the sweet deals, but with a celebration of a father’s sweet, unspoken love instead.

Giving all thankful children the ultimate motivation to show their dads some love this Father’s Day.