Client: OCBC
Agency: GOVT
Safe Just Got Interesting
OCBC GREATAssure Endowment Insurance Campaign
Endowment plans have a reputation of being safe and boring. How do we break that stereotype to launch our product in a fun way?
Through a series of films fronted by a seemingly everyday Relationship Manager, with a twist.
Accompanying the films were print ads every bit as unexpected and attention-grabbing.
One of our proudest achievements yet: an OCBC advertisement featuring a dragon and a werewolf.
Finally, we took our message to Orchard Road on a busy weekend, giving out a safe scoop of vanilla ice cream, made interesting with some of the wildest toppings we had to offer. Like durian purée and wasabi peas to name a couple.
The result? Probably the most interesting integrated campaign for an OCBC endowment plan yet.
