Ryan Yuan

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Ryan Yuan

Simply Spot On

OCBC’s Brand Promise

CLIENT: OCBC

AGENCY: GOVT

Simply Spot On

OCBC’s Brand Promise Campaign

OCBC had a promise to make. One they had always aspired towards, and now wished to tell the world: to always deliver the most fitting solutions to every customer’s every need. In other words, to be Simply Spot On.

Simply Spot On — Main Film

Simply Spot On — Empathy

Simply Spot On — Accuracy

Simply Spot On — Timeliness

The campaign kicked off with a single-minded message we communicated through a series of films. That OCBC understands the uniqueness of Singaporeans from all walks of life.

On print, we then spoke to core target segments in two phases. Firstly announcing our promise, then substantiating it with our products that help achieve their goals.

Through out-of-home media, we reached out to everyday Singaporeans on their daily commute.

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